9 BOLD BUSINESS LESSONS FROM “HOW SCOTT BORCHETTA SIGNED TAYLOR SWIFT” INTERVIEW [VIDEO]

Scott Borchetta is a savvy businessman best known for discovering Taylor Swift and founding Big Machine Records. By looking at his tremendous success, one may be quick to assume that he got lucky, arguably during one of the lowest points of his career.

In the short INC interview clip below, Borchetta packs less than four minutes with sage business wisdom, invaluable for every entrepreneur, business owner, and entrepreneurial-minded business professional who is ready to have a BIG business leap.

Nine golden lessons stood out for me.

ONE

CLARITY IS KEY: Be clear about what you DON’T want anymore. (:31)

In 1997, Borchetta was fired from a record label executive position at MCA Nashville. Later his then employer merged with MCA, which meant going back to that culture.

… I knew I didn’t want to be there.

TWO

SPEED COUNTS: Decide QUICKLY what you must do next. (:36)

… So I made up my mind pretty quickly… that I was going to roll all the dice, leave and start my own label.

THREE

PAY ATTENTION: Be ready for opportunities that can change the momentum of the game. (:50)

… There were some very unique qualities about the package [that he received from 14 year old Taylor Swift]

FOUR

BE TRUE TO YOURSELF: Pursue opportunities decisively but with 100% integrity and transparency. (2:10)

Here’s the deal.. I can introduce you to… but if you wait a year [when I start my record label] you’ll have a record deal with me.

FIVE

HAVE A STRONG FOUNDATION: Dare to build a business that supports your highest values. (2:30)

If I don’t walk the walk, I can’t talk the talk.

SIX

BE DECISIVE: Understand that pivotal moments take place when you finally make a decision. (2:39)

…I’m going to do this!

SEVEN

START WITH THE END IN MIND: We can’t control outcomes. Only what we do leading to them.  (3:08)

… Wow, this really worked!

EIGHT

KEEP MOVING: We can’t live on past success.

… How much smarter can we be? How much more productive can we be?

NINE

BE PRODUCTIVE: Know when you can produce your best work. Then do it. (3:30)

I do my best work when they’re nipping at my heels…

READY FOR A BOLD MOVE?

Scott Borchetta demonstrates that business success is less about luck and all about taking one bold move at a time.  What will yours be this year?  If you don’t know, I invite you to join me February 29 and intentionally plan that move and your biggest business breakthrough yet.

Ready Now

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Photo credit: Zimbio.com