It’s no secret that thousands of people dream of owning their own business and that entrepreneurship is exploding. My father was an incurable and budding entrepreneur. Naturally, I was constantly surrounded by impassioned conversations about the business that would free him from his corporate job one day.
I never imagined that I would inherit the entrepreneurial bug. Since I was six, all I wanted to be was a teacher. Yet, I constantly found myself turning my interests and hobbies into micro businesses.
A few cake decorating classes I took to relieve postpartum stress, turned into a designer wedding cake business I called Truly Scrumptious. A basket decorating hobby turned into a Valentine’s Day gift basket business. The recession of 1992, which contributed to my husband being laid off eleven times in twelve months, inspired a husband and wife janitorial business that supported our family for two years.
Then, while still in grad school I started Trivium Technical Communications, the first business that allowed me to turn my newfound knack for strategic communication into a business that helped clients improve their business and marketing results. And even when I finally arrived to the classroom of my dreams, I found myself thinking about how I could turn my curriculum ideas into a viable business.
I finally accepted the obvious fact that business is what I love, so four years ago I left a great job and haven’t looked back. Here’s what I learned so far. Starting a business is easy. Building a business that is scalable and sustainable, one that is profitable without becoming a ball and chain, takes strategic planning and the guts to pivot when it really counts.
Every year I choose a theme that becomes the focus of everything I do personally and professionally. That theme is my compass, my focus, my inspiration, and my motivation. It is also the standard I aim for, especially when I face a foe that conspires against my resolve and my progress.
Breakthrough is my theme for the year. My foe this week—the first one of my breakthrough year—is my MacBook Air, the loyal friend I acquired when I made the big entrepreneurial leap over four years ago. It’s never failed me since—until this week.
I wrote this post partly because I just woke up with nothing to show for long hours of work. Today I need to hear the advice I give to my clients when this happens to them.
I also wrote it because if the nuggets of wisdom inspire at least one person today, the frustration won’t be a total waste.
So here it goes.
Does any of this sound familiar?
You are inspired to move to the next level. Your goals and systems are in place to take your life, the people you influence, and your business to the next level. You’re up at the crack of dawn ready to take massive action because it’s a beautiful day to change the world.
Then your computer crashes.
Those close to me know that I am a recovering academic. I thrived in academia for years, as a graduate student, as an academic technologist, and as a faculty member.
I still have my final graduate “A” paper, the crown jewel of my academic career. I pushed myself physically and mentally like never before to analyze every piece of writing by Sylvia Plath and the women who influenced her writing. Then I set out to argue that misunderstood feminist ideals would always be at odds with a woman’s innate longing to be a wife and a mother.
The handwritten note on the last page, written by my most revered advisor, haunted me for years:
Millions of people set S.M.A.R.T. Goals every year (Specific, Measurable, Achievable, Relevant, Time-bound). Yet, studies show that over 65% of people abandon them in the first 60 days of the year.
Here’s a another sobering statistic from Dr. Travis Berry, founder of Talent Smart:
The sad truth is that nearly 80% of us will fall off the resolution bandwagon by Super Bowl Sunday; and by this time next year, a mere 5% of us will have succeeded in reaching our goals.
For years, this was my story and the story of hundreds of people I work with every year.
If you are among those who are setting S.M.A.R.T goals for the year, chances are they WON’T help you take off in 2016… unless they are properly fueled with D.U.M.B. Goal Fuel.
Join me for a FREE 90 minute teleworkshop. I’ll share what I’ve learned in 20 years of failed attempts to achieve my most ambitious goals. And why learning to start out with D.U.M.B. goal fuel was the breakthrough I needed.
Come ready to work and walk away with the proper fuel to make it to the 2016 finish line. if you’ve failed in the past, things are about to change!
UPDATE: You can register to receive a copy of the replay and it will be sent to you when it’s ready.
Consider this 90 minute teleworkshop my “Breakthrough Gift” to you and your team. CLICK HERE to see what I’ll cover and to RSVP.
If you are like me, you know that this week—the last one of the year—is the most important, because it sets the tone for the next 12 months.
Usually, I use it to assess and reflect on the past, to be more intentionally grateful for the present, and to prioritize what I want to achieve in the future.
How about you?
Another thing I do is to make sure I close the year generously. I give away something of great value to those who have supported me and worked closely with me—and that includes my faithful blog readers.
In this episode, Charlie Poznec interviews Maria Keckler, an honorary Baby Boomer who works with passion and action-driven leaders, entrepreneurs, and organizations that are ready to move to the next level of influence, productivity, and success. Maria is also the author of Bridge Builders: How Superb Communicators Get What They Want in Business and in Life.
WHAT YOU’LL LEARN
- Focus on the audience you want to reach, and communicate effectively.
- Getting clear on your goal(s) can foster effective communication.
- “What got you here will not get you there.”
- Build a business that will fit the lifestyle you envision.
Subscribe to The Boomer Business Owner with Charlie Poznek.
|Appearance:||Interview with the Boomer Business Owner Podcast with Charlie Poznek|
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“… you can do your work out loud, in public, and for others. Be relentlessly generous, without focusing on when it will come back to you. In each case, the race to the bottom or the race to the top, you might win. Up to you.” —Seth Godin
Source: Seth’s Blog: Shadows and light
Purpose and action driven Bridge Builders are not only my mentors and my inspiration, but also my wholehearted entrepreneurial peers—and the coaching clients I choose to work with. Why? They’re kindred spirits. They understand that there’s a greater purpose in life than playing it safe.
They get that their decisions can only be described by one of two… “F” words.
Fear-based. Or Faith-based.