Join us today for Women Lead Radio as Michelle Bergquist, your host of Women Who Lead, interviews Maria Keckler, President of Superb Communication and the author of – “Bridge Builders: How Superb Communicators Get What They Want in Business and in Life” and nominee for the Woman Breaking Barriers Award at the 2016 San Diego Women of Influence Awards.

NEW Bridge Builders SINGLE

Maria takes us on the path to learn about her Bridge Builder principles for intentional and authentic communication. A bridge is a connector, a path that is built with numerous supports that provide the strength to last. Learn how not to let them crumble and become a Bridge Builder communicator!

Effective communicators place themselves in their audiences’ mindset, what does your audience need – not what can I give them. Learn more about the Bridge Builders principles to becoming a better communicator. Maria firmly believes bridge builders are all superb communicators.

Maria Keckler believes that business, entrepreneurship, and courageous people tackling BHADs (Big Hairy Audacious Dreams) can change the world! Maria is a business and communications strategist, philanthropist, and bestselling author. She’s also the founder of Superb Communication, a San Diego based firm that offers strategic communication solutions for small businesses and large corporate clients.

For the last 20 years, Maria’s work has boiled down to facilitating breakthrough for hundreds of teams and professionals through strategic consulting, coaching, and training. The result of that work has lead to increased innovation, collaboration, revenues, and overall business results for hundreds of leaders within global companies, Fortune 500 companies, and small businesses.

About Your Host

michelleB_0086xWEB-199x300As the CEO and Co-Founder of Connected Women of Influence, Michelle Bergquist is a passionate advocate for women in business. At Connected Women of Influence, we believe that more women need to lead in business and everything we do is center-focused on designing platforms, programs, connections and collaborative opportunities for b2b women to prosper, succeed and lead the way in business today!

Direct Interview Link: Women who Lead

Appearance: Women Who Lead: Michelle Berquist Interviews Maria Keckler
Outlet: Women Who Lead
Location: San Diego, CA
Format: Radio

IMAGINE BEING A GAME CHANGER

IMAGINE. A powerful word. It has launched movements. It launched a husband and wife house-cleaning business that got our family through the recession of 1992, shortly after the birth of our daughter and my husband, Sam, losing his 11th job in twelve months.

“Imagine if we could just start a business!”

A cleaning service was an obvious choice. Sam loves to clean, we had a garage full of Amway cleaning products, and I had a foolproof business plan in my head.

Our well-meaning friends (the critics), weren’t so sure. They reminded us that no one hires house cleaning services in the middle of a recession.

Motivated by an eviction notice on the table and a pile of overdue bills, we had no choice but to become game changers. We pawned the only items of value we owned (the hunting rifle Sam had inherited from his dad… and my wedding ring). $180 bucks later, we were in business.

$80 went to groceries, diapers, baby formula and a tank of gas. $30 went to Kinkos for designing a bright yellow flier and printing 1000 copies. The rest was just enough for mops, broom, buckets, matching shorts, T-shirts, and old towels at the local thrift store.

Daily we canvassed the nice neighborhoods, determined to pass out 100 flyers a day. Surely someone driving a Lexus could afford a first class cleaning team.

We never had to print flyers again. For two years, that business fed us, clothed us, kept a roof over our heads—and taught us that game changers act, not grumble.

barriers or possibilites

I’m reminded of that story for two reasons. First, in Sam and I are about to celebrate 28 years of marriage, a time always reserved for looking back and thanking God for how far we’ve come.

Also, because it is a constant reminder that we, entrepreneurs, have the power to imagine an outcome and work diligently to see it come to fruition.

  • by taking action every day
  • by making bold moves
  • by ignoring the critics or the economic conditions
  • by focusing on the why, before the how

Make no mistake. There isn’t a shortage of money in the world. In less than a week, Star Wars made one billion dollars. A lot of people busying a $20 dollar ticket.

Don’t lose focus. Stay the course. Your mindset is your number one tool that gives you the unfair advantage.

Imagine the possibilities. Be a game changer. Be a bridge builder to your dreams.

How are you changing the game of your business and your future today?

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